One of the founding values of the Insulin IQ™ movement is to do all we can to keep the wealth of information we’re developing free and accessible to everyone. Our goal is ambitious… To change the world’s health! And to do that, we must continue to spread the word. One of the goals for creating a high-fat, low-carb shake has been to use the proceeds from the sale of the shake to continue to fund the Insulin IQ™ movement. Our sincere thanks for your support.